This is the 2nd EP from Charlotte, North Carolina emcee Reuben Vincent. Emerging under the original moniker Esau, his debut mixtape IDOL.escent would catch the attention of 9th Wonder & would sign Reuben to Jamla Records in 2016. His debut album Myers Park would be released the next fall followed by the previous EP Boy Meets World, the latter of which resulted in Roc Nation Records handling distribution for Reuben’s future output much like fellow Jamla signee Rapsody beginning with the sophomore effort Love is War almost a year & a half ago continuing to elevate his popularity. But starting the 2nd quarter of 2024, he’s following it up with General Admission.
“Troops” produced by 9th Wonder & Young Guru is a dizzying trap opener talking about the block boilin’ whereas the hypnotic “Big Bank” likening his pockets being deeper than Toni Braxton feelin’ like Mike Jones simultaneously. “Fufu” brings a more playful trap vibe instrumentally to tell everyone business is business, but then “32 Flavors” talking about his closer coming in 32 different flavors & the crew like the 36 Chambers a.k.a. the almighty Wu-Tang Clan.
Beginning the encore of the EP, the lead single “Grand Cherry” goes for a luxurious atmosphere likening the taste of revenge to exactly that although I respectfully prefer the original version over the remix featuring Chris Patrick & SWAVAY that follows “Jump” featuring Southfield, Michigan’s very own Malaya properly concluding General Admission fusing pop rap with trap & R&B talking about bringing some change if you tell ’em what you goin’ through.
It makes me happy to see Reuben getting more love as of lately & this EP much like the last album continues to find himself continually evolving from an artistic standpoint. He’s at his most introspective balancing the wordplay, awareness & bravado you have come to expect from him exploring generational trauma & triumph, self-identity, success, struggle & growth all over a gumbo palette of soulful, southern & tribal sounds.
Score: 7/10
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